WynePay

Aiming to solve financial inclusion challenges in Myanmar, ThitsaWorks, INFITX, and the United Nations Capital Development Fund (UNCDF) developed WynePay, an interoperable real-time payment switch using the Mojaloop Foundation open-source technology. WynePay is a participant-governed, shared, and open platform empowering Myanmar’s MFIs to connect to mobile wallets and banks in a cost-effective and timely manner.

Brand Purpose: “To expand the digital payment ecosystem by connecting the dots for the general population.”

The Story

Coins have a long history of association with finance. Even in the digital realm, coins and tokens are commonly used to represent financial assets and transactions.

The shape of WynePay is based on Chin Lone, the traditional national sport of Myanmar. Like Chin Lone, WynePay brings people together as one team in a non-competitive manner. This analogy reflects the inclusive and collaborative spirit of both the sport and the platform.

This project was a collaborative effort from multiple organizations, and in order to ensure that everyone was on the same page, I ran several branding workshops. These workshops helped bring everyone’s voices into the decision-making process and ensured that design decisions were less subjective.