MMA — Money Management Academy

ThitsaWorks launched an online learning platform called Money Management Academy (MMA). As a credible FinTech solutions provider with 71 partnered microfinance institutions (MFIs) in Myanmar, they are always looking for ways to help their clients.

One of the main focuses is providing MFIs and their borrowers with access to Digital Financial Literacy (DFL). Offline and online DFL trainings have reached 2,936 Loan Officers and 53,177 MFI clients.

Brand Purpose: “Enabling people to have financial freedom by providing valuable financial knowledge.”

The Story

The graphics and charts represent the data and analysis that are essential for making informed decisions, while the book symbolizes the need for ongoing learning and improvement. Together, these elements illustrate the key role that knowledge plays in the world of finance.

This project was a collaborative effort from multiple organizations, and in order to ensure that everyone was on the same page, I ran several branding workshops. These workshops helped bring everyone’s voices into the decision-making process and ensured that design decisions were less subjective.

Brand in Use

What the Brand Grew Into