Branding Project

CRC

Client: Mosaic Myanmar · December 2022

CRC logo — horizontal

CRC’s goal is to reach young people from diverse backgrounds in Myanmar and the ASEAN region, and provide them with the opportunity to learn about conflict resolution, deescalating violence, developing individual leadership skills, preventing physical violence, and promoting community cohesion. By bringing together individuals from different backgrounds, the program creates a stepping stone for young people to learn and grow as they work towards peaceful and cohesive communities.

Brand Purpose: “To promote peaceful coexistence among diverse communities in Myanmar, so that we can deescalate violence.”

The Story

Our central idea is that conversations lead to coexistence. In order to resolve conflicts and live peacefully together, we must be able to communicate effectively. To emphasize this message, we designed a simple logo that can easily be reproduced by anyone. The goal is to encourage and facilitate open and honest dialogue as a means to foster understanding and coexistence among people.

CRC logo — vertical stack CRC logo asset

CRC logo construction

Brand in Use

CRC brand application CRC brand application

CRC brand collateral

CRC brand collateral CRC brand collateral

CRC brand overview

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